Taking the Path of Most Resistance

Innovation comes in lots of shapes and sizes and let’s face it, if we have to choose between options and there's an easier way then humans will usually choose easy over hard.  But, sometimes what looks easy isn’t!  The problem is that we are terrible at judging what’s easy and what isn’t.  Sometimes, what looks like the cheaper, easier way at first actually will cost more and take more effort in the long run with very little return. 
    The same goes for innovation.  What looks like a great new product or process idea might not be, because it’s just too easy to create and implement and therefore copy.  The biggest bang for the innovation buck usually solves bigger more complex problems and/or takes more work and discipline to implement.  Think about how much work Netflix had to do to make video streaming actually work and look good.  But when they spent the money and effort to make a great new product there was no one even close to competing and that gave them some serious innovation longevity!  So, what looked very hard for them up front actually was the easy way long term and had much higher returns!  Next time you are evaluating an innovative idea take the path of most resistance, it might be easier in the long run!
​By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291

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