Are your products and services competing with the feel-good feeling of free? I don't know about you, but I have to be really careful about giving away free stuff, because free stuff really ain't free! Free stuff always has a cost. Just remember, there are people out there who just love chasing the feeling they get from something free. For them, “free” is not the gateway drug to becoming a paying customer, for them “free” is the product they are looking for!! Free is all they're interested in, and the minute your product or service stops being free they stop being your customer. These are the “free” junkie’s. If you want to get paid for your value, you have to identify and attentively serve those customers who really need and are willing to trade their valuable, hard earned, dollars for the satisfaction value of your product.
Now certainly there is something enticing about free and some little gift can be a great way to entice customers to examine further the value of your product or service. But if you find that all you're doing is giving away the gift and no one is buying your product then you are reaching the wrong customers.
The $64,000 question is how do you tell the difference between a “free” junkie and a real, potential, value buying, customer? Here are six warning signs to help you identify who’s just a “free” junkie and who's not:
Use these six “free” filters to help you get paid for your value! And remember, part of the satisfaction value your customers will get from your product comes from the work they put into it!
By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291
Now certainly there is something enticing about free and some little gift can be a great way to entice customers to examine further the value of your product or service. But if you find that all you're doing is giving away the gift and no one is buying your product then you are reaching the wrong customers.
The $64,000 question is how do you tell the difference between a “free” junkie and a real, potential, value buying, customer? Here are six warning signs to help you identify who’s just a “free” junkie and who's not:
- A “free” junkie will almost always ask about “free” first!
- A "free" junkie will not press for details about the product!
- A "free" junkie will not be concerned about outcomes and results!
- The problem a "free" junkie is trying to solve with your product, isn't very big!
- A “free” junkie rarely has any history buying your type of product or service!
- A "free" junkie will never ask about a money back guarantee, because they never plan on giving you any money!
Use these six “free” filters to help you get paid for your value! And remember, part of the satisfaction value your customers will get from your product comes from the work they put into it!
By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291
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