If you have a great idea for a product or new process for your business it is really just a wish without a major commitment of time and energy and resources to bring it to reality. The biggest part of any innovative idea is the activities and the craft that come after the idea to make it a usable reality. Great ideas are not enough, they are a vital part but really only a fraction of the equation that is required to truly be an innovator. For great ideas to gain traction and have a chance at becoming a reality there must be a major commitment from the team that shares the vision of the end result. It is like a marriage commitment rather than a date. Marriage is pretty strong proof of commitment to another person, in fact there is no greater proof of commitment. But the marriage alone is not proof that the desired outcome of the relationship will happen, it is the actual commitment of time and energy and care and listening and willingness to change and learn and grow that ensures the desired outcome. So, where is the proof that you and your team members are committed to the desired outcome? In order for a truly great idea to become a reality there must be that kind of marriage to the outcome, coupled with the actual commitment of time and energy and care and listening and willingness to change and learn and grow that ensures the desired outcome. Now there is no actual marriage in the business world to prove commitment to an idea or a strategy. So how do you determine proof of commitment? In business there are different levels of commitment and it is not always apparent what level of commitment a person or a corporation has to a particular strategy. However, proof can be found in the resources that are actually dedicated to the required activities to make the dream a reality.
On a corporate and personal level anything less than a specific allocation of:
· Time (Googles 20% of each week for each employee) Not just asking employees to work more for free
· Energy and excitement (Intuit has people choose the projects they are excited to work on)
· Investment money (Duh, no investment no return, low investment, low return)
· Creation of goals and management objectives to ensure progress and track learning
Is not a commitment to making a dream a reality but a wish.
On a corporate and personal level anything less than a specific allocation of:
· Time (Googles 20% of each week for each employee) Not just asking employees to work more for free
· Energy and excitement (Intuit has people choose the projects they are excited to work on)
· Investment money (Duh, no investment no return, low investment, low return)
· Creation of goals and management objectives to ensure progress and track learning
Is not a commitment to making a dream a reality but a wish.
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