Product or Sales, which wins the market war?

In the poetic words of Guy Kawasaki (former Apple marketing guru) “I’ve sold good stuff and I sold crap and it is a lot easier to sell good stuff!”  There is no question that there needs to be a great sales and marketing team onboard for any business that wants to be a success.  However, there is a question of how much the responsibility for company success relies on great sales and marketing and how much relies on the quality of the product.  According to the late Steve Jobs of Apple, the companies that eventually fail are the ones that are run by sales and marketing people.  In other words the formula for success is an obsession with improving the product to delight the consumer and not on maximizing cost reductions and volume in order to maintain profit margins.  Intuit is one company that has had a resurgence in the number of new product ideas, improved customer ratings and company success since moving their goal beyond designing for customer satisfaction to designing for delight.
    So, make it easy on your sales team and obsess over your product WOW factor and the user experience and you will guarantee your company’s future success!

By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291

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