If you can't find a target for your product or service then make sure you are being a target. Think about it, we really don't know a lot about who wants or needs us. We can make assumptions about where to find a target for our latest and greatest products and services and spend a lot of money and time trying to find them but still it is a lot of guess work. On the other hand trying to be a target makes us think about how to stand out in a crowd or in the wilderness. Like a hunter in the woods it is obvious that bright orange clothing doesn't fit into the surroundings and it is easy to spot. That is why it is sooooo vital to differentiate your product, your services and your business!
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