Kevin Minne
  • Home
  • About Kevin
  • Services
    • Innovation Consulting
    • Selling Labor to the Workforce trailer
    • Innovation Game Changer & the Habit Link trailer
    • Market War, Competition or Conflict?
    • Keynote Speaker
    • Seminars & Workshops
    • Innovation Team Tips
  • Testimonials
    • Workshop testimonials
  • Blog
  • Contact

It is Easier to Go Up than Down!

4/11/2014

0 Comments

 
Picture
No matter where you start in business your plan is to get to the top or at least move up the food chain.  Start ups know that they have to take what they can get to get some product out and some cash flowing in the right direction.  But, the goal is always to move up, build some momentum, gain some customers and little by little you can move up to higher value customers and bigger profit margins.  The privilege is at the top with more customers, higher value products and of course more money, unless it isn't.  Because there are times when man and market has to start over at the bottom because there is no more up.  Products become obsolete and debt and economies collapse.  It is always easier to go up than down.  Down is what governments and bankers (and pilots) fear the most!  Down markets create lots of problems and can completely unseat the ruling class.  No one wants an "economic depression" most economists, politicians and bankers won't even mention the "D" word.  How can you promise more, tax more and charge more when markets go down?  But the rule says "what goes up must come down" but it seems it ain't so when it comes to the stock, bond, and housing market.  Oh yes it does go down but then it always goes up to new heights when measured in dollars.   If we are honest most of us don't want to start over with low profits and more work and less customers and more uncertainty either.  And this is the most difficult position be in because sometimes you must go down because that is where the new opportunities are.  New products that come to the market and eventually displace the old products always start at the bottom.  I marvel to watch all current shenanigans to make sure things don't come down when in reality it is probably inevitable and it certainly healthier to get on with it more quickly.  It is always going to be necessary to look downward for new opportunities and the new products are not going to have margins and profits that appeal to the current sales force and management.  That is why it is so necessary to have a new sales staff and management autonomy that is separate from the rest of the operation.  Eventually the new business may surpass the old but it certainly doesn't start there and it will be hard to go down and start over to start back up but the companies that are willing to do just that will win!


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

      Join Kevin's Blog list.

    Submit

    Archives

    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    July 2013

    Categories

    All
    Business Habits
    Change & Innovation
    Energy Funding
    Innovation
    Innovation Launch
    Marketing
    Measuring & Rewards
    People Innovation
    Process Innovation
    Product Innovation
    Profit Innovation
    Strategy Innovation
    Thinking Skills


    RSS Feed

    Join Kevin's Email List

Submit
Picture

Coming Soon!  Kevin's New Book: "The Quest For Innovation".

Picture
Building blocks for uncovering the hidden opportunities for  business growth and performance.  
  • If you ever wanted more than the daily work routine out of your job or business.  
  • If you have had a measure of success but still feel like you are falling behind personally, professionally or financially. 
  • If you ever wanted to push your business or profession to new levels of significance.
Then this book will provide tools to unlock the hidden explorer in you so you can discover and conquer new worlds of opportunity.


Website Design by Infront Webworks
Website by Infront Webworks
Photos used under Creative Commons from PhoenixREGuy, Karin paz, The National Guard, Masa Sakano, Charles & Hudson, susivinh, www.audio-luci-store.it, koka_sexton, kencf0618, TechStage, Regionaal Archief Alkmaar, Dr. Propaganda, FolsomNatural, BioPartner, Claire Backhouse, maximeraphael, rkelland, lwpkommunikacio, Armchair Aviator, Dell's Official Flickr Page, cliff1066™, Celestine Chua, drmama, Kyle Taylor, Dream It. Do It., gerrybuckel, torbakhopper, photosbyChloeMuro, Adrian Fallace Design & Photography, Mozilla India, C. VanHook Images (vanhookc), ** RCB **, vhines200, hardcorekancil, bangkoi, visualpun.ch, Lara Cores, wetwebwork, snigl3t, Gunnshots, symphony of love, jurvetson, Meathead Movers, Kitmondo.com, permanently scatterbrained, wackybadger, artispu, |M| Фотомистецтво, One Way Stock, Bill David Brooks, Vu's Photostream, Scootie, out of ideas, Marc_Smith, _rickola, pppspics, vxla, timsackton, Furryscaly, Tekniska museet, mliu92, Alameda County Community Food Bank, Gustavo Devito, New Deal Lions Sports and then some, nickmix011, fostercriff, army.arch, .thana✌, irina slutsky, jennie-o, paulswansen, PhoenixREGuy, Orange County Archives, @sage_solar, Abode of Chaos, CommScope, Mario Behling, michael.heiss, COR_Wheels, dcysurfer / Dave Young, Nanagyei, Celestine Chua, Filter Collective, wobble-san, justin.x.hunter, pedrosek, faul, DonkeyHotey, markomni, vancouverfilmschool, edmondson photo, philwirks, Cait_Stewart, @wewon31 #365, pburka, tedeytan, Taylor.McBride™, wwarby, symphony of love, rvcroffi, Hello Turkey Toe, matsuyuki, Robert Scoble, JeepersMedia, andyarthur, watts_photos, Gerry Dincher, faul, ST33VO, ChristophLacroix, Tim Evanson, JessicaSarahS, EvelynGiggles, JohnWCoke, c_ambler, ▓▒░ TORLEY ░▒▓, Fauxlaroid, Graffio!, woodleywonderworks, NiePhotography, Andy Hay, Photographing Travis, Neil T, a.drian, eflon, erika g., Naoki Ishii, JLaw45, Janitors, Dr.Farouk, Lee Cannon, Tony Webster, The Bay Area Bias, frankieleon, amsfrank, VFS Digital Design, Pistols Drawn, rolled_trousers, cambridgebayweather, Novafly