The legend of Camelot was a place where good triumphed over evil and acts of honor and heroism were commonplace. It was the most desirable and beautiful place to live and work and it brought out the best in its citizens. Camelot was a place where people lived and died for a cause. Wouldn’t it be worth the effort to create your own workplace Camelot? Insider marketing as opposed to insider trading is actually a good thing. Most of us have never thought of marketing to our own business internal customers. What would be the point? The point is that people work harder and are more fulfilled in their work when it goes beyond a wage and becomes a cause.
Normally you spend your marketing dollars to find out who your customer is, what they are buying, how they buy, how much can they afford to spend on your products and services etc. You also spend money communicating the value of your product so you can help create the need. (In other words you spend your marketing money on people who can make you money, right?) And that is the point, maybe we should think about spending some of our marketing money on learning about and communicating with our internal customers since they help bring in the money. Take the time to find out what would emotionally engage your team to feel like they are working for a cause? Our internal customers have the same needs and wants as our external customers but we are with them a lot more, so it is even more rewarding when we understand our internal marketplace and get it right. You want to keep your friends close and your employees, subcontractors and vendors even closer.
Consider that our level of energy and excitement about our own products and services translates directly to the global market place. It’s like the butterfly that flaps its wings and causes a hurricane clear across the globe. We don’t always know the result of every action but everything we do does have an effect. You don’t have to think very hard to grasp that the way your employees and subcontractors and vendors think and feel about your products and services will affect how they are received in the market place. A healthy cohesive team generally has a huge advantage over a dysfunctional disconnected one. As in, Southwest Airlines has a huge advantage over other airlines with more contentions internal relationships.
So, if you want to make a dent in the universe you need to put it in the budget to do some “Insider Marketing!”
Normally you spend your marketing dollars to find out who your customer is, what they are buying, how they buy, how much can they afford to spend on your products and services etc. You also spend money communicating the value of your product so you can help create the need. (In other words you spend your marketing money on people who can make you money, right?) And that is the point, maybe we should think about spending some of our marketing money on learning about and communicating with our internal customers since they help bring in the money. Take the time to find out what would emotionally engage your team to feel like they are working for a cause? Our internal customers have the same needs and wants as our external customers but we are with them a lot more, so it is even more rewarding when we understand our internal marketplace and get it right. You want to keep your friends close and your employees, subcontractors and vendors even closer.
Consider that our level of energy and excitement about our own products and services translates directly to the global market place. It’s like the butterfly that flaps its wings and causes a hurricane clear across the globe. We don’t always know the result of every action but everything we do does have an effect. You don’t have to think very hard to grasp that the way your employees and subcontractors and vendors think and feel about your products and services will affect how they are received in the market place. A healthy cohesive team generally has a huge advantage over a dysfunctional disconnected one. As in, Southwest Airlines has a huge advantage over other airlines with more contentions internal relationships.
So, if you want to make a dent in the universe you need to put it in the budget to do some “Insider Marketing!”
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