If you are like most people you probably love using the cruise control on your car. You focus on your speed as you accelerate up to the speed limit or more likely a little beyond and then set the cruise control and relax. It is in all of us to want to sit back and cruise a little and enjoy the views, but cruising doesn't usually make you the lead dog. The hardest part if any endeavor that is worthwhile is getting started. The energy needed to launch an innovation practice and overcome the inertia is always the biggest at the beginning.
Think of the space shuttle and those giant Solid Rocket Boosters or (SRBs) that are attached to the space shuttle body for lift off. They provide 71% of the thrust (energy) needed to just get off the ground. In just two minutes the space shuttle is approximately 28 miles above earth and the SRBs detach and are no longer needed, but what a critical two minutes they are. The whole mission depends on those SRBs doing their job to overcome the earth's gravity in those two minutes.
When you launch your own innovation practice, don't underestimate the energy necessary to have a successful launch. Some people and many large organizations (especially government institutions) think that if they throw enough money at a problem it will get fixed. However, money is not (I repeat) is NOT energy and will never replace the energy requirement for a successful launch. The view from the space shuttle must be truly spectacular, a view that only the elite few have seen but it is the launch that makes it all happen.
Think of the space shuttle and those giant Solid Rocket Boosters or (SRBs) that are attached to the space shuttle body for lift off. They provide 71% of the thrust (energy) needed to just get off the ground. In just two minutes the space shuttle is approximately 28 miles above earth and the SRBs detach and are no longer needed, but what a critical two minutes they are. The whole mission depends on those SRBs doing their job to overcome the earth's gravity in those two minutes.
When you launch your own innovation practice, don't underestimate the energy necessary to have a successful launch. Some people and many large organizations (especially government institutions) think that if they throw enough money at a problem it will get fixed. However, money is not (I repeat) is NOT energy and will never replace the energy requirement for a successful launch. The view from the space shuttle must be truly spectacular, a view that only the elite few have seen but it is the launch that makes it all happen.
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