
Gaining market share is clearly a prize because of those advantages but how to do it is what’s tricky! David didn’t meet Goliath on his terms and going head to head with the market leader is usually not a winning strategy for gaining market share. Think Walmart, or Southwest Airlines, they started out being the little fish but their brilliant but simple strategy was to never go near the big fish until they were big enough and better. So, if you are one of the little fish selling a product that’s pretty much the same as the big fish then learn the lesson of Walmart because where you grow and how you grow are just as important as why!
By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291