
Some might say that Google has such a great business model and so much money that they can afford to throw money at people stuff. That may be true or it may be that the money thrown at people stuff is well invested for sustainability! There is no question that Google has not rested on their original product for success but they have continued to create new “Rock the Boat” innovations and those innovations are not just a result of lots of excess cash. So, if you want to sharpen your competitive edge and are looking for ways to invest in that direction then think about investing in creating an environment that makes people “feel” safe and free. Take the antidote for serious, rigid, status quo and see what happens.