
And don’t forget that Google, the #1 best place to work http://www.greatplacetowork.com/index.php is able to provide and amazing workplace environment and benefit package because of their impressive stream of innovations. That gives a lot of people a psychological boost! If you are not an innovator you will have a tough time affording the best people.
The bigger the impact and the more people an innovative idea or product helps, the bigger the psychological boost will be. That boost is as important as the money because it provides the vital “energy funding” that is required to take innovation to market. Improving people’s lives and work is very exciting and rewarding and it’s the core of innovation. It’s that drive to improve and innovate that has propelled individuals and businesses and even nations to the top. The hope of rewards can help motivate us to do the work of innovation and stay on track. So, when you are building your compelling reason to create a systematic innovation practice; remember that the rewards are so much more than money!