Failure to Implement

Too often when businesses or products fail it is not a failure to fundamentally change but rather a failure to to consistently implement the fundamentals.  Much of business success is not rocket science but rather simple discipline of what you already know.  (Unless of course you don't know the fundamentals of your business!)  In the brilliant book "Simple Rules" by Donald Sull and Kathleen M. Eisenhardt we learn that the simple rules of the battle field medical triage system is in fact exactly what makes a success of one of the most dynamic and complex environments in the world.  It's usually not what you know that matters but what you do with what you know!!!  For example: medical triage on the battle front works so well because it identifies the injuries that will benefit the most from immediate medical or surgical attention which enables the expertise to be brought to where it can do the most good.
    Unfortunately, there are times that we are gathering the right information (such as determining that a sector of the market is declining) yet not dispersing that information to the right channels where it can bring the most benefit (such as reallocating resources to growth markets, improving the product or processes etc).  Just like the medical triage, a simple system of information triage can identify the areas of a business that are in most need of critical information/data to survive and can bring renewed focus on fundamentals, life giving decision making, training and leadership in order to keep that sector of the business healthy.    

By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291

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