Kevin Minne
  • Home
  • About Kevin
  • Services
    • Innovation Consulting
    • Selling Labor to the Workforce trailer
    • Innovation Game Changer & the Habit Link trailer
    • Market War, Competition or Conflict?
    • Keynote Speaker
    • Seminars & Workshops
    • Innovation Team Tips
  • Testimonials
    • Workshop testimonials
  • Blog
  • Contact

Define and Capture your Culture part III

12/4/2015

0 Comments

 
Picture
If you can clearly define and communicate your culture of behaviors and attitudes then it is much easier for your team and your new hires to determine whether they want to be a part of developing and growing in the direction you are going.  When companies emphasize the importance of their culture with training and measuring and rewarding, it will draw the right people and scare away those that just want a paycheck.  Zappos, the online retailer, has a policy that pays a new hire to leave the company after a period of employment if they don’t feel like it’s the right fit for them.  This helps promote the importance of culture through out the organization.  People who have strong convictions about what they want from their work beyond pay are looking for that same kind of clarity from their employers. So, if you want to design a work place culture that attracts the best and most productive workers you have to design work in ways that will require the growth of the individual as well as the company.  
    What does it mean to design work??  Most workers now know that the days of lifetime employment are gone.  What workers are really looking for, is employment opportunities that will enable them to stay competitive and valuable to society for a lifetime.  Not, work in a job that will become stagnant and eventually obsolete over time.  
    In years past companies like the auto makers could insist on very specific work requirements that fit into their assembly lines without any thought of what the worker needed.  Unfortunately, many companies are still run the same way, letting the collective brain power of the majority of the workforce lay dormant.  By not addressing the mental, emotional and social needs of their workers to grow and develop, these companies are missing out on the numerous productivity and innovation advantages they would gain if their work scopes were not so restricted.  When you look at the behaviors and attitudes a company needs to continuously learn and improve they are very much in alignment with what an individual worker needs in order to remain competitive and valuable to society.  The difference, is that a company can have just a few workers contributing to the continuous improvement effort and still get credit for keeping true to the growth culture.  However, the challenge of creating a growth environment of continuous improvement for both the worker and the company is that it requires a redesign of the work scope of the individual worker to include contributions in ways that are not only physical but mental, emotional and social.  This is a far cry from the old arrogant belief that the brain trust belonged only to supervisors and managers.  Again, we can look to some of the great places to work, such as Atlassian software, and we see that creating opportunities for workers to contribute outside of their normal work scope on what they call “ship it” days has ignited some of their biggest breakthroughs.   And, the enormous side benefit is that the worker grows and develops new skills and competencies that will make them even more competitive.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

      Join Kevin's Blog list.

    Submit

    Archives

    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    July 2013

    Categories

    All
    Business Habits
    Change & Innovation
    Energy Funding
    Innovation
    Innovation Launch
    Marketing
    Measuring & Rewards
    People Innovation
    Process Innovation
    Product Innovation
    Profit Innovation
    Strategy Innovation
    Thinking Skills


    RSS Feed

    Join Kevin's Email List

Submit
Picture

Coming Soon!  Kevin's New Book: "The Quest For Innovation".

Picture
Building blocks for uncovering the hidden opportunities for  business growth and performance.  
  • If you ever wanted more than the daily work routine out of your job or business.  
  • If you have had a measure of success but still feel like you are falling behind personally, professionally or financially. 
  • If you ever wanted to push your business or profession to new levels of significance.
Then this book will provide tools to unlock the hidden explorer in you so you can discover and conquer new worlds of opportunity.


Website Design by Infront Webworks
Website by Infront Webworks
Photos used under Creative Commons from PhoenixREGuy, Karin paz, The National Guard, Masa Sakano, Charles & Hudson, susivinh, www.audio-luci-store.it, koka_sexton, kencf0618, TechStage, Regionaal Archief Alkmaar, Dr. Propaganda, FolsomNatural, BioPartner, Claire Backhouse, maximeraphael, rkelland, lwpkommunikacio, Armchair Aviator, Dell's Official Flickr Page, cliff1066™, Celestine Chua, drmama, Kyle Taylor, Dream It. Do It., gerrybuckel, torbakhopper, photosbyChloeMuro, Adrian Fallace Design & Photography, Mozilla India, C. VanHook Images (vanhookc), ** RCB **, vhines200, hardcorekancil, bangkoi, visualpun.ch, Lara Cores, wetwebwork, snigl3t, Gunnshots, symphony of love, jurvetson, Meathead Movers, Kitmondo.com, permanently scatterbrained, wackybadger, artispu, |M| Фотомистецтво, One Way Stock, Bill David Brooks, Vu's Photostream, Scootie, out of ideas, Marc_Smith, _rickola, pppspics, vxla, timsackton, Furryscaly, Tekniska museet, mliu92, Alameda County Community Food Bank, Gustavo Devito, New Deal Lions Sports and then some, nickmix011, fostercriff, army.arch, .thana✌, irina slutsky, jennie-o, paulswansen, PhoenixREGuy, Orange County Archives, @sage_solar, Abode of Chaos, CommScope, Mario Behling, michael.heiss, COR_Wheels, dcysurfer / Dave Young, Nanagyei, Celestine Chua, Filter Collective, wobble-san, justin.x.hunter, pedrosek, faul, DonkeyHotey, markomni, vancouverfilmschool, edmondson photo, philwirks, Cait_Stewart, @wewon31 #365, pburka, tedeytan, Taylor.McBride™, wwarby, symphony of love, rvcroffi, Hello Turkey Toe, matsuyuki, Robert Scoble, JeepersMedia, andyarthur, watts_photos, Gerry Dincher, faul, ST33VO, ChristophLacroix, Tim Evanson, JessicaSarahS, EvelynGiggles, JohnWCoke, c_ambler, ▓▒░ TORLEY ░▒▓, Fauxlaroid, Graffio!, woodleywonderworks, NiePhotography, Andy Hay, Photographing Travis, Neil T, a.drian, eflon, erika g., Naoki Ishii, JLaw45, Janitors, Dr.Farouk, Lee Cannon, Tony Webster, The Bay Area Bias, frankieleon, amsfrank, VFS Digital Design, Pistols Drawn, rolled_trousers, cambridgebayweather, Novafly