
This fable is an example of one company's effort to innovate out their existing business model in order to cut costs and attract new customers but it might be at the expense of their core customer. The consequences of this type of radical innovation can be catastrophic if it doesn't work!! In this case "loyal" as opposed to "fickle price shopping" customers are some of the most valuable assets a company can have and shouldn't be expected to stay loyal when all they have become accustomed to is no longer there!!