
Unfortunately, it's easy to lose focus in business because of the numerous seemingly important distractions that bombard us daily. But remember, anything that divides our attention, weakens our focus and our performance. Focus is singleness of purpose and undivided attention. So, the biggest difficulty in attaining high performance comes from the inability to determine what single element needs the undivided attention of the entire organization. For example, a company wide, top priority, focus on lowering the cost of sales! When a company-wide focus is communicated then everyone, including engineers, accountants, marketing, facilities maintenance, customer service and all others can contribute to that goal. This is the kind of focus that stimulates innovative breakthroughs! And yes, we all have different roles within an organization but we all must be clear on the one thing that matters most at any given time and how we contribute to that goal in our role, otherwise, we will never have a high-performance business!! (Now let me be clear, I'm not talking about an organization's mission. The mission is far more permanent and unchanging, whereas priorities of how we accomplish the mission will change.)
Make no mistake, determining what truly is the top priority and number one focus for a business can be very, very difficult! (Once you lower the cost of sales, the focus may need to change to gathering top quality leads or creating a new product offering or customer service.) There will be times when organizations don't get their top priority right. But singleness of purpose and undivided focus is so powerful that even when the focus is on the second or third priority it will still move the organization much faster and further than if it were unfocused and mired by confused priorities! So, find your focus and break your organizations performance barriers!
By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291