Kevin Minne
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Attitude Determines Your Future!

12/16/2016

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Another year that has brought many unforeseen events to our world and lives is almost past.  Looking forward and trying to prepare for an unknown future is really one giant contingency plan.  Not one of us can accurately predict what our world will be like in just five years, let alone twenty five or fifty years.  For instance, the Massachusetts Institute of Technology freshmen are studying a curriculum that (according to their own university professors) will be obsolete by the time they graduate.  So, preparing is a matter of knowing when to stay the course and when to adapt and change.  Staying the course is usually the easy part if it is appropriate but changing and adapting is the biggest challenge.  Unfortunately, knowing when and how to change and adapt isn’t just a certification you can gain from taking the right college course, it is more about attitude than anything else.  
    Many once proud companies lay in the ashes of history because of a failure to adapt fast enough to industry changes or economic disruption.  (Think Kodak, Block buster video, Pan Am Airlines, Enron etc.)  The first clue to finding the cancer that eats away at the success of an organization comes from the attitude of the company.  The probability of the long term success of a company can be determined by whether an attitude of pride or humility pervades the culture.  There is an ancient proverb that says “pride comes before a fall” and there is an inflexible arrogance that comes from pride whereas humility fosters flexibility and learning and openness to change.  Unfortunately, attitudes can change with success and often pride plants the seeds of decay and when they take root people spend more time trying to take credit for the success of the company than trying to learn and be open to what new challenges need to be met and what changes need to be made.  Humility, on the other hand is beautiful and always in style on a people and companies, it’s approachable, easy to work with, quick to admit wrong and be willing to change and gives credit rather than taking it.  One of the most important ingredients in adaptable and innovative companies is an attitude of humility!

By: Kevin Minne
InnovationGrowthSystems.com  
720-354-0291

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All Products Need to be Action Products!

12/2/2016

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Do you know what the number one selling movie genre is….. drumroll please….. it’s not romance, it’s not comedy, .... it’s action!  That's right folks, people love action movies, action is easy to relate to, it's exciting and it takes us out of our ordinary lives for a quick escape.  When we read action in a book it’s easy to visualize.  Take a trick from the writers guild, instead of telling people about your product, help them see your product in action.  Products with action sell better, because people can visualize them getting work done!  (Work is an action verb that is why we buy products in the first place.)  
    Can you turn your products into action verbs or are they just static?  Peace of mind is not an action so if you are selling peace of mind your product is severely handicapped!  For instance if your product is a refrigerator warranty= give that refrigerator a face lift, or life insurance= give your family a warm cuddly bear hug, membership to an association= getting the combination that unlocks the vault.  It might seem a bit corny but when you make it easy for customers to see your product in action that is the best way to help your customers take action! 

By: Kevin Minne
InnovationGrowthSystems.com  
720-354-0291

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Coming Soon!  Kevin's New Book: "The Quest For Innovation".

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Building blocks for uncovering the hidden opportunities for  business growth and performance.  
  • If you ever wanted more than the daily work routine out of your job or business.  
  • If you have had a measure of success but still feel like you are falling behind personally, professionally or financially. 
  • If you ever wanted to push your business or profession to new levels of significance.
Then this book will provide tools to unlock the hidden explorer in you so you can discover and conquer new worlds of opportunity.


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