
Employees are very in tune to where employers spend money and where they don’t. Where companies spend their time and money sends a powerful message about what really matters and where they expect to have a return on investment. For instance there are companies that say safety matters but they spend very little on safety meetings and strategies whereas, Paul O’Neill a past CEO of Alcoa spent millions on Safety and made it his number one priority. The message was clear, safety numbers drastically improved and the innovation that resulted from O’Neill’s safety strategy turned the company around. Now, this isn’t a talk about safety but it is about sending the message of where you expect a return on investment. Creative problem solving, process improvement and brainstorming skills are not inherent and need to be learned. But when those skills are embedded into the workforce it will begin to create an awareness of innovation opportunities and provide the means to produce innovation outcomes and return on investment!