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No Experts Please!

2/24/2017

It turns out the experts are too often not the experts after all. Or if they are really experts, their expertise is often masked by their disruptive delivery! In any innovation exercise there needs to be expertise but no experts, since what you are trying to create is something totally new. Experts tend to require that they get to showcase themselves rather than defer to the synergistic collaboration of the whole group. If something is truly new and novel it would be impossible for anyone to have the experience required to be an expert. Even architects who are the “experts” of building and design are just creating variations of what they already know and operating inside very clearly defined parameters. The most exciting innovation happens when each participant is keenly aware of the need for passion and input from others in order to build something truly unique!
So, when building an innovation team or facilitating one make sure you leave out the experts and bring in expertise!

By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291

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Barriers to Product Adoption

2/17/2017

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Make no mistake, new is the enemy of habits and comfort. New products are often misunderstood and rejected without much thought because they are at odds with conventional wisdom and cultural norms. There really is no one size fits all solution for anything. Barriers to entry into any new market is solely in the mind of each customer.
However, humans do run in packs and once the cultural differences are understood the barriers to market entry get much smaller. For instance, it would seem that a vacuum cleaner should be very universal in its appeal. But as it turns out Americans want their vacuum to be loud in order to prove that it is powerful and doing its job. Whereas, their Japanese equivalents who mostly live in close communities and apartments, will pay more for quiet and smooth operation just for the social benefits. Once you understand those preferences, market entry into these two markets is rather simple.
Too often we don't take the time to identify the barriers before developing or innovating. The barriers are more often social than technological. Understanding customers (not just asking them what they want) is paramount.

By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291

0 Comments

No Experts Please!

Barriers to Product Adoption

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