Do you know what the number one selling movie genre is….. drumroll please….. it’s not romance, it’s not comedy, .... it’s action! That's right folks, people love action movies, action is easy to relate to, it's exciting and it takes us out of our ordinary lives for a quick escape. When we read action in a book it’s easy to visualize. Take a trick from the writers guild, instead of telling people about your product, help them see your product in action. Products with action sell better, because people can visualize them getting work done! (Work is an action verb that is why we buy products in the first place.)
Can you turn your products into action verbs or are they just static? Peace of mind is not an action so if you are selling peace of mind your product is severely handicapped! For instance if your product is a refrigerator warranty= give that refrigerator a face lift, or life insurance= give your family a warm cuddly bear hug, membership to an association= getting the combination that unlocks the vault. It might seem a bit corny but when you make it easy for customers to see your product in action that is the best way to help your customers take action!
By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291
Can you turn your products into action verbs or are they just static? Peace of mind is not an action so if you are selling peace of mind your product is severely handicapped! For instance if your product is a refrigerator warranty= give that refrigerator a face lift, or life insurance= give your family a warm cuddly bear hug, membership to an association= getting the combination that unlocks the vault. It might seem a bit corny but when you make it easy for customers to see your product in action that is the best way to help your customers take action!
By: Kevin Minne
InnovationGrowthSystems.com
720-354-0291
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